Author: Ravi C K/Monday, June 27, 2022/Categories: General, Products, Hybr
Any business entering into reselling or adding reselling to existing services portfolio, needs the following at the minimum: a white-labelable web portal, a marketplace to advertise your offerings, and a way for customers to purchase those offers. Typical Control Panel solutions (aka pre-cloud era hosting solutions) provide some of these functionalities, so if you are a service provider already using one of them, you can sort of accomplish parts of reselling through that.
However, as more resellers onboard the growing number of Reseller Programs offered by top Cloud Service Providers covering usage, license, or subscription-based services, there is an increased demand to deliver a centralized platform that is beyond just a control panel; one that handles the end-to-end business process from a) the business administration side of things, like onboarding new tenants, billing, etc. and b) end-user self-service and management. Resellers need a platform that can drive their business and their tenants’ scenarios. Such a comprehensive solution is called as Reseller Commerce Platform (RCP).
Traditionally, Customers expect the following from a Reseller:
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In addition, todays’ customers expect the following from a Reseller:
There are many aspects of running any business, most of which involve determining the target customer base, marketing & sales strategy, and implementing processes such as support model, billing, and so on. Following are some of the activities that are specific to reseller business:
o Ability to drill down into details on daily/hourly basis for self-diagnosis and reconciliation
o Have billing history and trends to compare with previous months
o Ability to connect any billing charge with the customer action (auditability)
o Ability for customers to raise/escalate a billing dispute easily and follow a standardized support workflow
A reseller business has various parts working together on an ongoing basis to accomplish the above. Following are the high-level phases in a typical reseller business process:
From the tenant perspective, a company or user working with a reseller has the following needs:
A well-designed Reseller Commerce Platform (RCP) would have features to support the unique needs of both resellers and tenants.
Here are the key takeaways when choosing a Reseller Commerce Platform (RCP):
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